OPTIMIZED PERFORMANCE FOR ONLINE PERSONALITY TEST

One of the foremost associations for marketing professionals wanted to develop a lead generation tool that would also benefit marketers by helping them to understand their marketing personality, as well as provide them with ways to improve their skills based on their marketing personality.

CLIENT - ASSOCIATION

We want to think outside the traditional, how to integrate new methodologies into learning. ansrsource understands that.

The need to evolve.
The need to change.

 

 CHALLENGE

In addition to wanting an engaging test that would draw marketing professionals to use it, the customer was also looking for a solution that would reduce load time without impacting the capacity to capture data related to the abandons.

 SOLUTION

ansrsource analyzed data from a survey, conducted by the association. Based on this report, ansrsource created a marketing personality test with depth and accuracy. ansrsource reworked the code using a different approach that reduced the load time between questions to less than 0.1 seconds while still tracking virtually all abandons.

 BENEFITS TO CUSTOMER

 Abandons decreased significantly due to faster load time
 ansrsource's solution bettered the existing test and increased value for both the customer as well as the end-user.
 The customer now has a tool that helps to engage professional marketers with their association in a low-stakes way, brings them leads on potential new members, and reduces abandons.
 Test received a large amount of positive feedback.

OPTIMIZED PERFORMANCE FOR ONLINE PERSONALITY TEST

One of the foremost associations for marketing professionals wanted to develop a lead generation tool that would also benefit marketers by helping them to understand their marketing personality, as well as provide them with ways to improve their skills based on their marketing personality.

CLIENT - ASSOCIATION

 

We want to think outside the traditional, how to integrate new methodologies into learning. ansrsource understands that.

The need to evolve.
The need to change.

 

 CHALLENGE

In addition to wanting an engaging test that would draw marketing professionals to use it, the customer was also looking for a solution that would reduce load time without impacting the capacity to capture data related to the abandons.

 SOLUTION

ansrsource analyzed data from a survey, conducted by the association. Based on this report, ansrsource created a marketing personality test with depth and accuracy. ansrsource reworked the code using a different approach that reduced the load time between questions to less than 0.1 seconds while still tracking virtually all abandons.

 BENEFITS TO CUSTOMER

 Abandons decreased significantly due to faster load time
 ansrsource's solution bettered the existing test and increased value for both the customer as well as the end-user.
 The customer now has a tool that helps to engage professional marketers with their association in a low-stakes way, brings them leads on potential new members, and reduces abandons.
 Test received a large amount of positive feedback.